As a bank, Abu Dhabi Commercial Bank (ADCB) is seen as an ambitous thought leader amongst their peers. ADCB wanted their marketing materials, specifically their annual report, to also reflect that same personality. I led the design of the print and online experiences, working closely with a small team of developers and designers to get it all done.
Over the last several years, I have been part of growing and evolving GE's brand and their stakeholder communications.
In 2013, Voya Financial launched their new identity and brand positioning. As a premier retirement company in the United States; Voya's goal is to help all Americans become retirement ready and be a partner on their journey getting there. The concept for this site was to make an online experience that mirrored the idea of a "journey". The entire site is one big canvas which allows the user to always know where they are going next and where they just came from.
View the site at investors.voya.com/ready
At the 2011 TEDMED conference, PepsiCo's head of R&D spoke on the world's future food needs and how PepsiCo will be a part meeting those needs. I was tasked with creating compelling infographics and data visualizations that simplified their message. You can watch the entire presentation on YouTube.
Newsela, an education startup, commissioned me to create a collection of icon badges that were awarded to students that completed Newsela's online quizzes. I collaborated with my good friend, illustrator Bernadette Coughlin to create the visual style that was carried out through the entire icon system.
Founded in 1852, the YMCA of Greater New York is without a doubt a part of the fabric of New York. Some might say "it's just not New York without the Y"… This is a proposed design and concept I created for the project.
Rather than creating a card that celebrates the Thanksgiving, I created a card that celebrates giving thanks. These cards were sent to friends and clients as a friendly reminder that we were thankful for knowing and working with them.
A variety of logos I have created over the years.
SUNY Fashion Institute of Technology
BFA Graphic Design, 2005
Senior Designer, 2011 – Present
Creating print and interactive corporate communications for companies such as General Electric, PepsiCo, CBRE Group and the Loews Corporation.
Designer/Art Director, 2006 – 2011
Designed projects including identity systems, Web sites, and print collateral ranging from annual reports to stationery. Responsible for managing the full scope of project implementation from initial client briefings to coordination with print vendors.
Piscatello Design Centre
Junior Designer, 2004 – 2006
Worked directly with principal designer. Designed for multi-disciplinary projects including environmental design, identity systems and Web sites. Prepared files for production and coordinated directly with print vendors.
Proficient in the following programs: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Adobe After Effects
International Design Awards 2014: Bronze - Annual Reports
Graphis: 100 Best Annual Reports of 2012
FPO (For Print Only): 2011, 2009
Command X: Season 2, Contestant
AIGA Make/Think Conference, October 2009