Wk Kellogg Co.

WK Kellogg Co’s mission for their New York Stock Exchange listing day was to reintroduce themselves to the world, building confidence with investors, inspiring employees, and connecting with external audiences. 

A live mural was painted in front of the NYSE that featured their iconic brands and mascots. The screens on trading floor of the stock exchange displayed a series of headlines beginning with “We” to bring their identity and purpose to the forefront and become a rallying cry for their community.